Comments on: Socially Responsible Beer

By: Steve Koenemann: Vermont Hop Head » The Magic Hat Experience

Steve Koenemann: Vermont Hop Head » The Magic Hat Experience — Sat, 17 Apr 2010 13:33:38 +0000

[...] only to the one more familiar to the rest of you in New Orleans. A previous article of mine, “Socially Responsible Beer” highlighted this event as a part of Magic Hat’s significant socially responsible efforts [...]

By: Michael Agnew » Brewing for a Cause: Social Entrepreneurship in the Beer Industry

Tue, 02 Mar 2010 16:03:57 +0000

[...] Koenemann’s recent HopPress article on Socially Responsible Beers got me thinking about the broad ethos of community engagement that exists in the brewing [...]

By: Steve Koenemann

Steve Koenemann — Mon, 01 Mar 2010 17:19:36 +0000

That’s a valid perspective Yadgyu, but I believe (and the article points out), you can still make great beer and be socially responsible. They are not mutually exclusive. There are *many* great examples of companies, not just breweries, which take that responsible approach to doing business. There is nobody telling these companies that they *have* to be socially responsible, they choose to so it because they believe that it is the right thing to do. There is no doubt that marketing plays a part in that decision, but the impact to their bottom line can’t be denied… being socially responsible can mean higher profits… one of the major reasons for being in business in the first place.

By: Yadgyu

Yadgyu — Mon, 01 Mar 2010 16:06:00 +0000

I think “social responsibility” is just another marketing tool.

I myself prefer for beer companies to not promote social responsibility or to have corporate ethics. I just want the company to make great products and to make boatloads of cash.

If I owned a brewery, I would never fall prey to political correctness or responsible behavior. People have enough ‘authority’ and ‘moral experts’ talking down to them. People are sort of tired of it all. I and many other people drink beer to dodge responsibility for a short spell. If I wanted to be responsible 100% of the time, I would stay completely sober.

Let’s do away with responsibilty and enjoy life.

By: Steve Koenemann

Steve Koenemann — Sun, 28 Feb 2010 19:49:18 +0000

I wholeheartedly agree! It just seems like common sense to me. You have to wonder why more companies don’t embrace the concept as deeply as New Belgium.

By: Beer for the Daddy

Beer for the Daddy — Sun, 28 Feb 2010 19:42:12 +0000

Its not just a fad or a marketing scheme. Regardless of your position in the climate debate or your political leanings, less waste and more efficiency is just smart business.

By: uberVU - social comments

uberVU - social comments — Sat, 27 Feb 2010 15:37:04 +0000

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By: Socially Responsible Beer » VTHopHead.com

Socially Responsible Beer » VTHopHead.com — Sat, 27 Feb 2010 14:45:04 +0000

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